Reblogged from MKTG.
February 20, 2013, 8:23pm
Product Displacement
there are two types of product displacement: fictionalized & unbranded
Posts About Product Displacement
Product Displacement Explained: Part 1
Product Displacement Explained: Part 2, Functions of Parody & Satire
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Tissan - The Simpsons
February 05, 2013, 2:09am
![murketing:
Making the removal of product brand names into a unique selling proposition, UK department store, Selfridges positions itself as a refuge from information overload. Their “NoNoise” promotion includes a “Quite Shop” that sells “de-branded” products. [Selfridges “No Noise”]
…
As admirable is this may be, participating product manufacturers are not really risking so much in the way of product recognition, since their container shapes, their label colors and the remaining graphics are all brand trademarks in their own right.
More: De-Branding in Name Only | Box Vox](http://25.media.tumblr.com/0c45a02c575a4507f147bb366f4cb7c7/tumblr_mgoarinqjT1qzuq4lo1_500.jpg)
Making the removal of product brand names into a unique selling proposition, UK department store, Selfridges positions itself as a refuge from information overload. Their “NoNoise” promotion includes a “Quite Shop” that sells “de-branded” products. [Selfridges “No Noise”]
…
As admirable is this may be, participating product manufacturers are not really risking so much in the way of product recognition, since their container shapes, their label colors and the remaining graphics are all brand trademarks in their own right.
Reblogged from MKTG.
January 16, 2013, 9:24pm
McDonald’s Rebrands Itself As Macca’s in Australia
To celebrate Australia Day, McDonald’s is rebranding selected restaurants across the country Macca’s, a common Australian nickname for the fast-food franchise. Surveys show that 50% of Aussies use the nickname and although the signs will revert back to traditional McDonald’s branding in February, it’s a bold move that demonstrates playfulness and appreciation of local cultures.
This is very similar to the 2009 Pepsi campaign in Argentina in which the soft-drink company changed its name to Pecsi in response to local pronunciation.
Via: Huffington Post
January 13, 2013, 5:15am
Much more here: 5 Brands with Reversible Faces | Box Vox
Reblogged from MKTG.
December 01, 2012, 3:42am
RoboCop (2013) Omnicorp Product Line(The Original Trailer) (by ViralMan69)
Via Underwire.
Once again adding to the As Real As It Gets bonus YouTube playlist of fake ads. Suggestions welcome.
Reblogged from MKTG.
November 25, 2012, 3:37pm
Playdude Magazine - The Simpsons
November 20, 2012, 10:31am
Pappa Pia! - The Simpsons
November 20, 2012, 4:13am
Out & About - The Simpsons
October 29, 2012, 11:25am
Samsun - The Simpsons
October 29, 2012, 2:39am
Abandoned version of leonardo da vinci’s ‘the last supper’
Reblogged from MKTG.
October 19, 2012, 3:29am
Kevin Van Aelst, but you might have seen his photography while flipping through popular magazines. The New Haven, Connecticut-based photographer specializes in editorial photographs that illustrate ideas in creative ways.
(via Photos of Ordinary Objects Infused with Meaning in Clever Ways)
Reblogged from MKTG.
October 19, 2012, 2:33am
