Product Displacement

Product Displacement

there are two types of product displacement: fictionalized & unbranded

Flickr Sets

Product Placement Set

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YouFace - 30 Rock

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YouFace - 30 Rock - Winter Madness



February 07, 2010, 5:15am

Slimu - The Simpsons

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Slimu - The Simpsons - Thursdays with Abie Slimu - The Simpsons - Thursdays with Abie



February 07, 2010, 5:12am

TV Weekly - Sonny With a Chance

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TV Weekly - Sonny with a Chance



February 07, 2010, 5:08am

Unbranded Cheese Balls - Chuck

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Unbranded Cheese Balls - Chuck - Chuck Versus the Pink Slip Unbranded Cheese Balls - Chuck - Chuck Versus the Pink Slip



January 28, 2010, 3:09am

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Subtle “It’s Complicated” Promotion on “30 Rock?”



January 17, 2010, 3:06pm

Surkist - The Big Bang Theory

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Surkist - The Big Bang Theory Surkist - The Big Bang Theory



January 16, 2010, 11:13pm

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Pitching a Product, Without Showing It

via: NYT



January 05, 2010, 3:54pm

Lightyear - Cars - Product Displacement Sponsorship

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Lightyear - Cars Lightyear - Cars

In 2006, Goodyear teamed with Disney and Pixar to promote Cars.  In the animated film, the main character, Lightening McQueen (pictured above), dons Lightyear tires and the Lightyear blimp is visible during speedway races.  Goodyear’s director of marketing, Joey Viselli, has noted that the company allowed Disney/Pixar to have fun with the brand, but not with the actual brand itself, meaning Goodyear’s inclusion in the film stops short of traditional product placement.  Instead, the Lightyear cameos are an example of sponsored product displacement.  I’ve been tracking product displacement for a while now, and the Lightyear/Cars occurrence is the only example I’m aware of in which a brand lobbies to be parodied or fictionalized.  To promote the release of the film, Goodyear tweaked its iconic Spirit of Goodyear blimp to read “Lightyear” for 15 days and offered Cars-related giveaways



December 26, 2009, 6:18pm

Ding Rings, Cheez Wuz & Gulpables - The Simpsons

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Ding Rings, Cheez Wuz & Gulpables - The Simpsons - Pranks and Greens Ding Rings, Cheez Wuz & Gulpables - The Simpsons - Pranks and Greens Ding Rings & Cheez Wuz - The Simpsons - Pranks and Greens Ding Rings, Cheez Wiiz & Gulpables - The Simpsons - Pranks and Greens



December 26, 2009, 6:13pm

Unbranded Pringles Potato Chips - The Simpsons

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Unbranded Pringles - The Simpsons - Pranks and Greens Unbranded Pringles - The Simpsons - Pranks and Greens Unbranded Pringles - The Simpsons - Pranks and Greens Unbranded Pringles - The Simpsons - Pranks and Greens



December 26, 2009, 6:06pm

YouFace - 30 Rock

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YouFace - 30 Rock - Secret Santa YouFace - 30 Rock - Secret Santa



December 26, 2009, 6:02pm

Unbranded Xbox 360 - The Simpsons

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Unbranded Xbox 360 - The Simpsons - Oh Brother, Where Bart Thou? Unbranded Xbox 360 - The Simpsons - Oh Brother, Where Bart Thou? Unbranded Xbox 360 - The Simpsons - Oh Brother, Where Bart Thou? Unbranded Xbox 360 - The Simpsons - Oh Brother, Where Bart Thou?



December 19, 2009, 8:54pm

TacTic - The Simpsons

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TacTic - The Simpsons - Oh Brother, Where Bart Thou? TacTic - The Simpsons - Oh Brother, Where Bart Thou? TacTic - The Simpsons - Oh Brother, Where Bart Thou? TacTic - The Simpsons - Oh Brother, Where Bart Thou?



December 19, 2009, 8:47pm

Smyth Brothers Cough Drops - The Simpsons

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Smyth Brothers Cough Drops - The Simpsons - Oh Brother, Where Bart Thou? Smyth Brothers Cough Drops - The Simpsons - Oh Brother, Where Bart Thou?



December 19, 2009, 8:42pm

Sever V - The Simpsons

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Sever V - The Simpsons - Oh Brother, Where Bart Thou? Sever V - The Simpsons - Oh Brother, Where Bart Thou?



December 19, 2009, 12:18am