On the heels on its re-designed Diet Coke can, Coca-Cola will whiteout its iconic red cans to raise awareness of the World Wildlife’s efforts to protect the Arctic, where many polar bears reside. This is the first time Coca-Cola has ever changed the color of its cans which will be available beginning November 1st. Take note, brands are playing with their iconography in a big way.
image via: PSFK
October 29, 2011, 12:52am
