Dunder Mifflin Morphs Into Real-Life Brand - WSJ.com
The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC’s “The Office.” Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper.
Staples’ Quill.com has struck a licensing deal with NBC’s parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as “Our motto is, ‘Quabity First’ ” and “Get Your Scrant on,” well-known phrases from the comedy series.
(Source: murketing)
Reblogged from MKTG.
November 28, 2011, 3:28pm
