Still a Good Neighbor, State Farm Updates Its Logo
State Farm updated it logo in response to digital, mobile and social media.
The current logo features a pyramid of three ovals, each labeled with a type of insurance sold by State Farm: “auto” on the top and “life” and “fire” underneath. Those three ovals are inside a box with the words “State Farm” at the top and “Insurance” at the bottom.
In the new logo, the box is gone, as are the words “State Farm Insurance.” The three ovals remain, but they are larger and there are no words inside them.
Via: NYT
December 16, 2011, 12:02am
