Product Displacement

Punky Pong - Bones

Mon, 07 Dec 2009 16:05:57 -0500

Bonk It! - The Simpsons

Mon, 07 Dec 2009 15:05:59 -0500

Unbranded Elmer's Glue - The Simpsons

Mon, 07 Dec 2009 15:02:08 -0500

Unbranded Little Tree Air Freshener - REDESMA Ad

Fri, 04 Dec 2009 13:47:05 -0500

The above image is a print ad for REDESMA, a Bolivian environmental group. The ad features an unbranded version of iconic Little Trees air freshener surround by a grim dirt road and tree trunks with the message, “You will never replace the air you take away from nature.” Little Trees is notoriously protective over trademarked tree silhouette which Nexus BBDO Bolivia, the agency behind the ad, arguably violated. The ad is a public service critique, so perhaps it’s not necessarily a violation, but I wanted to note the use of product displacement in ad messages.

image via: Ads of the World

Wiccapedia - The Simpsons

Fri, 04 Dec 2009 12:09:22 -0500

Unbranded U-Haul Truck - Family Guy

Fri, 27 Nov 2009 20:48:36 -0500

Wellne$$ Food$ - The Simpsons

Wed, 25 Nov 2009 11:17:51 -0500

Kevin Connolly Charms - Family Guy

Wed, 25 Nov 2009 11:14:21 -0500

Kool Wip - The Simpsons

Wed, 25 Nov 2009 01:17:56 -0500

murketing: FRESHJIVE - PROPAGANDIST :: HOPE IS FADING FAST Via...

Tue, 24 Nov 2009 12:45:00 -0500

murketing:

FRESHJIVE - PROPAGANDIST :: HOPE IS FADING FAST

Via BoingBoing.

The product information page states, “This is actually the first item releasing without the Freshjive brand name on it.” Notice the label is just a black box. Read my post, “Unbranding Fashion: Strategically Ditching the Logo.”

murketing: TheDieline.com: Package Design: Colorless Coke...

Tue, 17 Nov 2009 12:21:18 -0500

murketing:

TheDieline.com: Package Design: Colorless Coke Can

”A convex logo substitutes for a colorfully sprayed can. Naked can helps reduce air and water pollution occurring in the coloring process. It also reduces energy and effort required to separate toxic color paint from aluminum in the recycling process. Huge amounts of energy and paint required to manufacture colored cans will be saved. Instead of paint, manufacturers process aluminum with a pressing machine that indicates brand identity on the surface.”

Althought the Coca-Cola logo is still visible, I feel this is a moderate form of unbranded displacement since the color red is such a huge part of Coca-Cola’s branding.

Sports Shouting - 30 Rock

Sat, 14 Nov 2009 09:55:30 -0500

Sports Limited - Parks & Recreation

Tue, 10 Nov 2009 12:53:49 -0500

Peppy Bismilk - 30 Rock

Mon, 02 Nov 2009 02:18:43 -0500

Schwupps Ginny Pale - 30 Rock

Mon, 02 Nov 2009 02:15:16 -0500

Gatoroon - 30 Rock

Mon, 02 Nov 2009 02:10:27 -0500

Cheapo Brothers - The Simpsons

Thu, 22 Oct 2009 20:09:23 -0400

Jake Danzel's - Sons of Anarchy

Wed, 21 Oct 2009 14:19:42 -0400

eBooze - The Simpsons

Wed, 21 Oct 2009 14:15:09 -0400

Absolut Krusty - The Simpsons

Fri, 16 Oct 2009 21:23:44 -0400