September 03, 2011, 8:32pm
Product Displacement
there are two types of product displacement: fictionalized & unbranded
Posts About Product Displacement
Product Displacement Explained: Part 1
Product Displacement Explained: Part 2, Functions of Parody & Satire
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Me Magazine - 30 Rock
ESPN34 - 30 Rock
May 22, 2011, 4:57am
Gay SportsCenter - 30 Rock
Gay SportCenter’s air’s on NBCU’s Bravo meets ESPN network, TWINKS.
April 06, 2011, 12:43pm
Joan of Snark - 30 Rock
Gawker Media owned blog Jezebel was parodied in a 30 Rock episode that addressed the notions of feminism and women in comedy. The mock site echos Jezebel’s appearance, content and recent war of words with The Daily Show in which a blogger accused the program of being sexist. This episode was brilliant how it included a character portraying Olivia Munn and Sarah Silverman while also critiquing Jezebel with a cutting jab in which Liz Lemon describes Joan of Snark as a, “really cool feminist website where women talk about how far we’ve come and which celebrities have the worst beach bodies.”
Further reading:
February 27, 2011, 5:54am
Unbranded Corona - 30 Rock
September 26, 2010, 4:43pm
Overshoppe.com - 30 Rock
Nancy recognizes Avery Jessup from a Overshoppe.com commercial. During a clip from the ad, Avery repeatedly pronounces “O” with a Maryland accent. This segment includes many elements of typical Overstock.com commercials, such as the white/grayish background where the only color highlighted is red. It also mocks Overstock’s annoying repetition of the letter O. The logo is also similar to Overstock’s, however the fictionalized interpretation is more clever because it incorporates a red price-tag instead of a simple box.
May 23, 2010, 10:19am
Slovin Shield Home Security - 30 Rock
The classic and highly recognizable Slomin’s Shield commercial is parodied as Tracy Jordan notes the return of racism.
April 30, 2010, 1:40am
“BEHAVIOR PLACEMENT - “Unlike with product placement, which can seem jarring to savvy viewers, the goal is that viewers won’t really notice that Tina Fey is tossing a plastic bottle into the recycle bin, or that a minor character on “Law and Order: SVU” has switched to energy-saving light bulbs. “People don’t want to be hit over the head with it,” says NBC Universal Chief Executive Jeff Zucker. “Putting it in programing is what makes it resonate with viewers.”
— NBC Shows Send Signals to Recycle, Exercise and Eat Right - WSJ.com (via unconsumption) (via murketing)
Reblogged from MKTG.
April 09, 2010, 8:39pm
30 Rock created a mock website to promote Kabletown’s acquisition of GE Sheinhardt.
April 06, 2010, 10:17pm
Kabletown - 30 Rock
March 19, 2010, 9:44pm
Aqua 5 - 30 Rock
March 14, 2010, 12:49am
Hot Box - 30 Rock
February 26, 2010, 9:20pm
Cornholes - 30 Rock
February 07, 2010, 12:06pm
YouFace - 30 Rock
February 07, 2010, 5:15am
