Product Displacement

Product Displacement

there are two types of product displacement: fictionalized & unbranded

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Product Placement Set

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Me Magazine - 30 Rock

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Me Magazine - 30 Rock - Seinfeld Vision



September 03, 2011, 8:32pm

ESPN34 - 30 Rock

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ESPN34 - 30 Rock - Respawn



May 22, 2011, 4:57am

Gay SportsCenter - 30 Rock

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Gay SportsCenter - 30 Rock - Plan B

Gay SportCenter’s air’s on NBCU’s Bravo meets ESPN network, TWINKS.



April 06, 2011, 12:43pm

Joan of Snark - 30 Rock

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Joan of Snark & Macbook Pro - 30 Rock - TGS Hates Women Joan of Snark & Macbook Pro - 30 Rock - TGS Hates Women Joan of Snark & Macbook Pro - 30 Rock - TGS Hates Women

Gawker Media owned blog Jezebel was parodied in a 30 Rock episode that addressed the notions of feminism and women in comedy. The mock site echos Jezebel’s appearance, content and recent war of words with The Daily Show in which a blogger accused the program of being sexist. This episode was brilliant how it included a character portraying Olivia Munn and Sarah Silverman while also critiquing Jezebel with a cutting jab in which Liz Lemon describes Joan of Snark as a, “really cool feminist website where women talk about how far we’ve come and which celebrities have the worst beach bodies.”

Further reading:

Jezebel

Salon.com

Joan of Snark



February 27, 2011, 5:54am

Unbranded Corona - 30 Rock

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Unbranded Corona - 30 Rock - The Fabian Strategy Unbranded Corona - 30 Rock - The Fabian Strategy



September 26, 2010, 4:43pm

Overshoppe.com - 30 Rock

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Overshoppe.com - 30 Rock - I Do Do Overshoppe.com - 30 Rock - I Do Do

Nancy recognizes Avery Jessup from a Overshoppe.com commercial. During a clip from the ad, Avery repeatedly pronounces “O” with a Maryland accent. This segment includes many elements of typical Overstock.com commercials, such as the white/grayish background where the only color highlighted is red. It also mocks Overstock’s annoying repetition of the letter O. The logo is also similar to Overstock’s, however the fictionalized interpretation is more clever because it incorporates a red price-tag instead of a simple box.



May 23, 2010, 10:19am

Slovin Shield Home Security - 30 Rock

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Slovin Shield Home Security - 30 Rock - Lee Marvin vs. Derek Jeter

The classic and highly recognizable Slomin’s Shield commercial is parodied as Tracy Jordan notes the return of racism.



April 30, 2010, 1:40am

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“BEHAVIOR PLACEMENT - “Unlike with product placement, which can seem jarring to savvy viewers, the goal is that viewers won’t really notice that Tina Fey is tossing a plastic bottle into the recycle bin, or that a minor character on “Law and Order: SVU” has switched to energy-saving light bulbs. “People don’t want to be hit over the head with it,” says NBC Universal Chief Executive Jeff Zucker. “Putting it in programing is what makes it resonate with viewers.”

NBC Shows Send Signals to Recycle, Exercise and Eat Right - WSJ.com (via unconsumption) (via murketing)



Reblogged from MKTG.

April 09, 2010, 8:39pm

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Kabletown Website - 30 Rock

30 Rock¬†created a mock website to promote Kabletown’s acquisition of GE Sheinhardt.



April 06, 2010, 10:17pm

Kabletown - 30 Rock

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Kabletown & Sharp - 30 Rock - Don Geiss, America and Hope Kabletown - 30 Rock - Don Geiss, America and Hope Kabletown - 30 Rock - Don Geiss, America and Hope



March 19, 2010, 9:44pm

Aqua 5 - 30 Rock

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Aqua 5 - 30 Rock - Future Husband



March 14, 2010, 12:49am

Hot Box - 30 Rock

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Hot Box - 30 Rock - Anna Howard Shaw Day Amazon - 30 Rock - Anna Howard Shaw Day Hot Box - 30 Rock - Anna Howard Shaw Day



February 26, 2010, 9:20pm

Cornholes - 30 Rock

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Cornholes - 30 Rock - Verna Cornholes - 30 Rock - Verna Cornholes - 30 Rock - Verna Cornholes - 30 Rock - Verna4



February 07, 2010, 12:06pm

YouFace - 30 Rock

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YouFace - 30 Rock - Winter Madness



February 07, 2010, 5:15am

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Subtle “It’s Complicated” Promotion on “30 Rock?”



January 17, 2010, 3:06pm