Here’s a game where you guess the brand name of hundreds of logos.
May 07, 2012, 8:53pm
Product Displacement
there are two types of product displacement: fictionalized & unbranded
Posts About Product Displacement
Product Displacement Explained: Part 1
Product Displacement Explained: Part 2, Functions of Parody & Satire
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Still a Good Neighbor, State Farm Updates Its Logo
State Farm updated it logo in response to digital, mobile and social media.
The current logo features a pyramid of three ovals, each labeled with a type of insurance sold by State Farm: “auto” on the top and “life” and “fire” underneath. Those three ovals are inside a box with the words “State Farm” at the top and “Insurance” at the bottom.
In the new logo, the box is gone, as are the words “State Farm Insurance.” The three ovals remain, but they are larger and there are no words inside them.
Via: NYT
December 16, 2011, 12:02am
Adidas Logo—The Post Riot Version By @pk_munroe
The sinking ship that is the HMS Adidas,
Adidas and Nike were the brands of choice for London rioters. This is certainly a PR crisis for the sportswear brands who’ve cultivated urban streetwear images for themselves. One accused rioter even showed up to court in a full Adidas tracksuit.
via: Guardian
Reblogged from imjustcreative.
August 15, 2011, 12:21pm
Generic Cereals = Real Life Product Displacement
A post about Kellogg’s lasering its brand name on to corn flakes in effort to compete with store brand cereals.
October 16, 2009, 12:22am
