Product Displacement

murketing:

I didn’t go to SXSW, BUT, it turns out I did evidently make an indirect appearance, possibly on a PowerPoint slide? The quote (or paraphrase) is from Buying In, which I promise not to mention again (anytime soon).

(via SxSWi 2012 Field Notes: Everything is a Remix, So Steal Like an Artist - Core77)

April 21, 2012, 9:15pm

Skipping The Ads On TV? Get Ready For The Shows That Are The Ads

murketing:

Not really news, but: noted by NPR.

October 06, 2011, 10:35am

murketing:

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of “Is That a Thing?

Product placement goes digital (VIDEO). - - Slate Magazine

Note: This is the first time I’ve watched Slate’s video content. It’s kind of …. weird.

September 21, 2011, 9:11pm

murketing:

The SponsorshipREDUX project is a (re)presentation of the 2003 Sponsorship project. In 2003, Ryan McGinness produced an exhibition at BLK/MRKT Gallery in Los Angeles that consisted of nothing more than corporate sponsors’ logos sized on the gallery walls according to their level of sponsorship for the exhibition. McGinness explains, “My hope was that a content-deprived exhibition comprised of only sponsorship logos would create enough pause for us to consider both the fine art of corporate sponsorship and the corporate sponsorship of fine art.”

Eight years later, Subliminal Projects Gallery is hosting the SponsorshipREDUX. The exact same concept drives this incarnation, with the addition of a new twist. McGinness will deconstruct the corporate sponsors’ logos and use these parts as the compositional ingredients in a series of four paintings and two print editions.

SponsorshipREDUX x Ryan McGinness x Subliminal Projects - OBEY GIANT

Note: I wrote about the original Sponsorship show in 2003, here; that piece is in this book.

 I can’t wait to see the deconstructed logos and will post photos of them once they’re up.

June 08, 2011, 10:02am

Carrot Talk

Rob Walker discusses how junk-food packaging has been co-opted by farmers to market carrots.  

An assessment on Salon called the spots “reverse-reverse psychology” meant to “convince teens and 20-somethings to eat carrots because it’d be ironic and funny and they’d be in on the joke.”

via: NYT

September 26, 2010, 2:31am