Product Displacement

Product Displacement

there are two types of product displacement: fictionalized & unbranded

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Product Placement Set

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“BEHAVIOR PLACEMENT - “Unlike with product placement, which can seem jarring to savvy viewers, the goal is that viewers won’t really notice that Tina Fey is tossing a plastic bottle into the recycle bin, or that a minor character on “Law and Order: SVU” has switched to energy-saving light bulbs. “People don’t want to be hit over the head with it,” says NBC Universal Chief Executive Jeff Zucker. “Putting it in programing is what makes it resonate with viewers.”

NBC Shows Send Signals to Recycle, Exercise and Eat Right - (via unconsumption) (via murketing)

Reblogged from MKTG.

April 09, 2010, 8:39pm