Product Displacement

Product Displacement

there are two types of product displacement: fictionalized & unbranded

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More: When “Trademark” is a registered trademark | Box Vox


More: When “Trademark” is a registered trademark | Box Vox

Reblogged from MKTG.

February 20, 2013, 8:23pm

McDonald’s Rebrands Itself As Macca’s in Australia


To celebrate Australia Day, McDonald’s is rebranding selected restaurants across the country Macca’s, a common Australian nickname for the fast-food franchise.  Surveys show that 50% of Aussies use the nickname and although the signs will revert back to traditional McDonald’s branding in February, it’s a bold move that demonstrates playfulness and appreciation of local cultures.  

This is very similar to the 2009 Pepsi campaign in Argentina in which the soft-drink company changed its name to Pecsi in response to local pronunciation.

Via: Huffington Post

January 13, 2013, 5:15am


23 Hilariously Bad Knockoff Brands

August 27, 2012, 9:35pm

Louis Vuitton Waffle Maker


This is what you get when you meet a fashion-conscious foodie.  Artist Andrew Lewicki created this waffle maker that leaves your favorite breakfast food imprinted with the iconic Louie Vuitton logo.  Of course this is just an art piece and will probably never grace our kitchen tables and palates with such prestige as the luxury brand is rather litigious when it comes to copyright infringement (see here and here.)  But in a world where Jonathan Adler-branded toilet paper roll covers, LV would certainly have some buyers.  

Lewicki is no stranger to merging brands with random items, his other works include an Oreo manhole cover and concrete lego bricks.  

via: Gizmodo

July 27, 2012, 12:43am


Logo Quiz Game

Here’s a game where you guess the brand name of hundreds of logos.

May 07, 2012, 8:53pm


The Past And The Future Of Famous Logos

The Past And The Future Of Famous Logos

via: Buzzfeed

February 19, 2012, 12:00am


Still a Good Neighbor, State Farm Updates Its Logo

State Farm updated it logo in response to digital, mobile and social media.

The current logo features a pyramid of three ovals, each labeled with a type of insurance sold by State Farm: “auto” on the top and “life” and “fire” underneath. Those three ovals are inside a box with the words “State Farm” at the top and “Insurance” at the bottom.

In the new logo, the box is gone, as are the words “State Farm Insurance.” The three ovals remain, but they are larger and there are no words inside them.

Via: NYT

December 16, 2011, 12:02am


Adidas Logo—The Post Riot Version By @pk_munroe


The sinking ship that is the HMS Adidas,

 Adidas and Nike were the brands of choice for London rioters.  This is certainly a PR crisis for the sportswear brands who’ve cultivated urban streetwear images for themselves.  One accused rioter even showed up to court in a full Adidas tracksuit.

via: Guardian 

Reblogged from The Logo Smith.

August 15, 2011, 12:21pm


SUPNY: Drawing Inspiration from an Icon

SUPNY sticker in Noho

September 26, 2010, 6:20pm


Generic Cereals = Real Life Product Displacement

A post about Kellogg’s lasering its brand name on to corn flakes in effort to compete with store brand cereals.

October 16, 2009, 12:22am