Product Displacement

Via: Online MBA Advice

Thanks, Muhammad!!

November 17, 2011, 10:15pm

October 16, 2011, 8:00am

I put a bunch of… portfolio companies [on the laptop]… I pulled it off for, like, one episode and then CBS came in and told me they were going to have to take all the companies off of the laptop because they didn’t want to promote companies they weren’t taking a piece of or something. I don’t know exactly why… So, now they’re greeking all of the stickers that were on there.

via: Gawker

image via: Dennis Crowley

October 03, 2011, 9:30pm

murketing:

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of “Is That a Thing?

Product placement goes digital (VIDEO). - - Slate Magazine

Note: This is the first time I’ve watched Slate’s video content. It’s kind of …. weird.

September 21, 2011, 9:11pm

British TV Product Placement Off To a Slow Start

Only six deals have been made since rules governing product placements on British television were minimized back in February. 

There is still a debate about how to price product placement deals, and whether the exposure is worth more to brands than the equivalent amount of paid-for traditional TV advertising.

Other things holding back product placement include conservatism on the part of broadcasters worried about compliance procedures, unfamiliarity with the rules, and uncertainty on the side of companies, which are more familiar with supplying props for shows on an unpaid basis.

The first brands to be featured in sponsored product placements are, Nestle, Tresemme, Xbox and Mission Foods.

Ben’s Bob’s your uncle.

August 28, 2011, 3:08am

Brands Now Direct Their Followers to Social Media

So brands are increasingly taking out ads to highlighting their social media accounts rather than their products.  Cool.  This struck me:

Even if those live snippets in ads include brands apologizing about missteps or customers griping, it still could benefit advertisers because in an era when consumers actually become friends with companies on Facebook, those consumers may expect some warts-and-all human characteristics.

“There is transparency in being willing to say, ‘This is what people are saying about us,’ ” Mr. Smith said. “And with the relationships that people have with brands today, the more honest and human they seem, the more likely consumers are to like them and stick with them.”

I don’t think I’m far off in saying that audiences are far more accepting of integrations that include “warts-and-all” depictions of brands.  It’s much more palatable then glossy, overly-forced traditional product placements.   

August 03, 2011, 11:11pm

June 09, 2011, 10:04pm

Facebook Opens Photo Feature to Product Placement

murketing:

Tag those products and brands, y’all.

May 12, 2011, 9:59pm

murketing:

Product Placement at Bin Laden’s Compound:

Last night ABC took us on a frame-by-frame packaging reconnaissance through the video, in a piece entitled, “Osama Bin Laden Dead: Osama’s Medicine Cabinet.”

This report even included 3D packages (identified by product type, rather than brand name) against a hi-tech grid with cross-hair sights.

 Read the rest at box vox.

May 05, 2011, 10:47pm

Graphic artist, Aled Lewis aka fatheed has merged instances of conspicuous product placements with the films/shows they were heavily featured in.  I’m a fan.  Head over to his his Flickr photostream for more wonderful examples. The Castaway piece is my favorite because it even includes the subliminal arrow within the FedEx logo.

via: fatheed

April 21, 2011, 1:33pm

Songs With a Brand Name

Friend of Product Displacement, Piotr Ślusarski, has launched Songs With a Brand Name, a directory of songs that mention brands within its lyrics or title. A great feature of the sight is searching for songs that mention a particular brand. Give Pandora a break and check out his site!!

Facebook page

@SWABN

March 24, 2011, 9:44pm

Pom Wonderful Presents: The Greatest Movie Ever Sold

The official site for Morgan Spurlock’s The Greatest Movie Ever Sold has gone live and includes a 23-page press kit detailing the purpose of the documentary and descriptions of each sponsor.

March 20, 2011, 11:24pm

I’ve covered Morgan Spurlock’s The Greatest Movie Ever Sold a few weeks ago. The documentary about brand integrations and advertising in films was completely funded by product placements, the primary sponsor being POM Wonderful. Based on the interview during Sundance, Spurlock seems to take acid tongue-in-cheek approach when discussing the brands sponsoring his documentary yet he claims to support the brands. Very Bernbachian!! I’m keeping my fingers crossed that I warrant an invitation to a screening of Great Movie since I’m no stranger to product placement’s presence in entertainment. 

February 06, 2011, 3:41am

Product Placement, Turned Inside Out

January 23, 2011, 5:35pm

murketing:

Brief History of Product Placement in Movies — Vulture

The early-history stuff is interesting, most of the rest is a bit ho-hum. And I think it’s weird to pick on things like Adam Sandler movies. Is there some sort of integrity being undermined there? A lot of the examples in the latter half of the video fall into this category: Light, junky fare that’s hardly sullied by the inclusion of brands. Still, a useful primer.

January 17, 2011, 3:05pm