Product Displacement

Thanks to Microsoft Kinect and the Swivel virtual fitting-room app, Cher’s interactive closet from Clueless now a reality. I’m still keeping my fingers crossed for a hoverboard.

January 15, 2012, 8:51pm

Dunder Mifflin Morphs Into Real-Life Brand - WSJ.com

The struggles of fictional paper company Dunder Mifflin to compete with real-life office-supply chains like Staples Inc. are a running joke on NBC’s “The Office.” Now, an online outlet owned by Staples is using the Dunder Mifflin name to try to sell more copy paper.

Staples’ Quill.com has struck a licensing deal with NBC’s parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as “Our motto is, ‘Quabity First’ ” and “Get Your Scrant on,” well-known phrases from the comedy series.

(Source: murketing)

November 28, 2011, 3:28pm

FatBurger Transforms Itself into Fictional Bob's Burger

To promote the premiere of Fox’s animated series Bob’s Burger, grease patty franchise FatBurger converted 64 of its locations into the fictional family restaurant. Read more here.

January 09, 2011, 3:48am