Product Displacement

Wal*Bucks poster at Occupy Wall St.

Photo by: agent j loves agent a Thanks, Josef!!

October 19, 2011, 12:48pm

While not quite the unbranding inititiave it launched with 15th Ave Coffee and Tea, its coffee house that became known as “stealth Starbucks,” the chain is certainly experimenting with minimalism and banking its Siren will resonate with customers sans the brand name.

Read more about Starbucks’ logo update here and click here for my take on unbranding and persuasion knowledge.

January 05, 2011, 3:47pm

September 06, 2010, 6:14pm

In “Unbranded Campaigns: Leaving Something to the Imagination,” I discuss examples of real life product displacements, which include Starbucks and Coca-Cola. Are companies moving away from in-your-face branding to more subtle methods of advertising?

July 28, 2009, 2:32pm